If you are a marketer, you know how important it is to create landing pages, sales pages and funnels.

Today, you can do this with the help of WordPress Builder plugins available on the market. But these builders lack one thing:

Many builders focus more on aesthetics than functionality. There are only a few builders that help you create pages with conversion and marketing in mind.

And one of these builders is OptimizEpress. Let’s see more details about this plugin.

What is OptimizEpress?
OptimizEpress is a page builder for WordPress that allows you to design landing pages, large-scale marketing sites, sales page, launch funnels, training pages and even membership portals.

It is safe to say that OptimizEpress is not just a page builder. It can help you manage all your pages on WordPress.

Like any other page builder, you can create pages in real time by dragging and dropping elements on the page. It comes with over 30 customizable templates and is fully responsive.

A striking feature of OptimizEpress is that it is available in both theme and plugin formats. Thus, it allows you to use the plugin if you want to use another theme on your website.

This was just a quick overview of the features of OptimizEpress. Let’s discuss these features in brief.

OptimizEpress Features

Here are some features of OptimizEpress that make it a powerful page builder:

1. Live Editor
   It offers a live editor that allows you to create pages in real time. You don’t need to refresh, preview or reload the page to look at your design.

This feature is a must-have in all page builders and OptimizEpress offers it. The live editor is very easy to use and you won’t face any difficulty in using it.

2. 30+ templates
   OptimizEpress comes with over 30 different templates that can be imported and used directly to create your site.

All the templates provided in OptimizEpress are conversion oriented and using these templates will help you achieve high conversions.

3. 40+ custom elements
   There are 40+ elements provided in OptimizEpress to help you create pages. All these elements can be customized to their own extent by changing different options and styles.

Some of the elements included in OptimizEpress are:

Titles
Command boxes
Testimonial blocks
Progress Bars
Countdown timers
Video Player
Audio player
Toggle
Feature Boxes
Comments on Facebook
Warranty boxes.

4. Fully responsive
   It is important that pages are optimized for different screen sizes. As the number of people accessing the internet using mobile devices is rapidly increasing, ignoring responsive design is a red flag.

OptimizEpress is fully responsive and your pages will look amazing in all devices. You can also make other changes to your page based on different screen sizes.

These are some of the features of OptimizEpress. In every Page Builder, the most important part is the page builder itself.

No matter how good the features are, if the page builder is not good enough, the plugin is not useful. So, let’s discuss the OptimizEpress page builder now.

The page builder
The OptimizEpress page builder is quite simple and you can create a page in 4 easy steps.

The first step is to give your page a name and select the layout. You can select a blank page if you want to build from scratch or use a template.

After making your choice, you can then go ahead and design your page in the live editor. If you are using a template, it won’t take much time to edit it because the live editor is very easy to use.

All you will have to do is change the color, text, size of the template to match your website design.

You can also add additional elements if you want. There are over 40 elements that can be added in OptimizEpress.

Once you have created your page, you can either save it as a project or publish it directly from the live editor.

OptimizEpress also gives you the ability to save your page designs as presets so you can use them on other pages.

Membership Portals
OptimizEpress can help you create membership sites and portals. This is one of the best features of OptimizEpress and no other page builder can do it.

You can create and manage accounts for members using OptimizEpress and deliver content to them securely.

This can be done by creating login forms, module lists and breadcrumb trails that can be easily created in OptimizEpress.

What I love about this is that OptimizEpress helps you save money by purchasing a membership plugin. Everything can be done in Optimizepress itself.

On top of that, unlike many membership plugins, OptimizEpress gives you full control over the page design.

You can control the design of the login page, module lists, etc.

It also supports many integrations so you can make the most of your membership portal. Some of the supported integrations are PayPal, Infusionsoft, ClickBank and Authorize.net.

Here are some membership portal features provided by OptimizEpress:

1. Offer drip content
   If you are a marketer, you are already aware of what DRIP content means. Every time someone joins an email list, they automatically receive emails for a few days or weeks.

These emails are written, saved and scheduled for automatic delivery. Such content is called DRIP content where the content is delivered sequentially automatically from the member’s join date.

You can create and deliver DRIP content in OptimizEpress. So, you don’t even need to spend much time managing your membership portal. You can create the content drop by drop and you are ready.

2. Create packages
   OptimizEpress is really good at providing a complete marketing solution. You have seen many membership sites and courses offer packages. These packages can include content depending on the features.

You can create packages in your membership portals and allow only members who have purchased the package to access its content.

3. Create your mailing list
   You can integrate OptimizEpress with your email marketing provider and automatically export your buyers to your mailing list.

This way, you can create a membership site and grow your mailing list at the same time.

4. Use existing membership plugins
   If you are already using a membership plugin but want to use OptimizEpress as well, don’t worry.

OptimizEpress allows you to use existing membership plugins and create pages for your locked content.

Support and documentation
You may be thinking:

I’ve used page builders in the page, but OptimizEpress is more than just a page builder. Do they provide sufficient support and documentation.

Well, with a plugin that offers many different features than a normal page builder, there is obviously a need for proper support and documentation.

And OptimizEpress hasn’t let us down.

The team at OptimizePress made sure that we could use their product without facing any problems. And if you face any problem, you can fix it by their responsive support team.

OptimizEpress has a very detailed help page where you can learn everything about the page builder and how it works.

They have made a quick start on every topic on their product. This includes documentation on how to use OptimizEpress, using membership sites, themes, a live editor, integrations and some advanced tutorials.

Not only that, the FAQ page answers pretty briefly almost any question you might have about OptimizEpress.

But what happens if you encounter an error?

You can read their troubleshooting page which provides solutions to the most common problems encountered by OptimizEpress users.

Finally, if nothing works for you, you can submit a ticket to the team for help.

So, it is safe to say that OptimizEpress takes full support seriously and they have done a very good job of making sure that you do not face any difficulties in using OptimizEpress.

Pros and Cons
Now let’s talk about the pros and cons of OptimizEpress. Although this page builder offers you a lot, there are still a few things that might discourage you.

So here are the advantages and disadvantages of OptimizEpress:

PORS

Perfect for building pages focused on conversions and lead generation.
Stunning templates available for any purpose.
Live editor is very simple and easy to use.
Membership portal can be used to create membership and sales sites.
The plugin is very secure.
Integrations available.
DRIP content can be created for your membership sites.
Fully responsive.
Full support and documentation.

CONS

Some models lack quality compared to other manufacturers.
Good for marketers only

OptimizEpress pricing
Let’s discuss the pricing of OptimizEpress. The Comes Plugin offers three pricing plans namely: Core, Publisher and Pro.

Essential plan

Build unlimited pages.
Unlimited leads and traffic.
Membership plugin.
You control your site (hosted)
Complete site building flexibility.
Use up to 3 sites.
1 year support and updates.
Price: $99 / year

Suite Plan

Membership plugin.
A/B split test.
Advanced Elements library.
Video backgrounds.
Page engagement actions.
1 year priority support.
Exclusive plugin archive.
Use up to 10 sites.
Price: $199 / year

Agency Plan

All basic and editor features.
Use up to 30 sites.
Designed for professional marketers.
Take your business to the next level.
1 year support at the top of the line.
Price: $399 / year

Now let’s see which plan is right for you.

Essential plan: this plan is for you if you are an individual or a solopreneur who is just starting out. You get all the basic features of OptimizEpress which are more than enough to build impressive landing pages and membership sites.

Suite Plan: If you are an experienced marketer and work with a small team, this is a good plan for you.

Agency Plan: This plan is for advanced marketers who manage more than 10 sites.

OptimizEpress Alternative
If you want to create a membership site, go for OptimizEpress. But if you are looking for a better page builder, I would recommend Thrive Architect.

The only page builder that comes close to OptimizEpress is Thrive Architect. The reason is that Thrive Architect was also built with the purpose of creating high converting landing pages.

This page builder provides a ton of templates that are not only conversion-focused but also look beautiful.

Apart from that, Thrive Architect offers many elements that can be used to create awesome landing and sales pages.

Thrive Architect’s single-site license costs $67, which is much cheaper than Optimizepress. But again, it doesn’t provide great features like creating membership sites and offering drip content.

Conclusion: should you buy Optimizepress?
After everything you’ve learned about OptimizEpress in this review, the last question is:

Should you buy OptimizEpress?

Here is my answer:

If you want to create a site with high-conversion focused pages and you also want to create a membership site, you should definitely buy OptimizEpress.

On the other hand, if you are a simple WordPress user who wants a simple page builder to design attractive posts and pages, this may not be the right plugin for you. I would recommend Thrive Architect.

OptimizEpress is a really good plugin for building landing and sales pages with membership portals and if you think it can help you do them, you should consider buying this plugin.